Privacy Policy

Last updated: October 25, 2025

Information We Collect

We collect information you provide directly to us when you request a quote, submit a form, or contact us for support. Because we currently market our services in Florida, our forms focus on basic non-medical details needed to connect you with a licensed advisor. This includes:

  • Personal identification information (name, date of birth, ZIP code)
  • Contact information (email address and phone number)
  • Financial information (household income range or estimate)
  • Family size or coverage preferences that help us scope available plans

AssureFam is not a HIPAA-covered entity, and we do not request or collect medical diagnoses, treatment information, or other protected health information (PHI) through this site.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our quoting experience
  • Match you with appropriate health insurance options and licensed advisors
  • Communicate with you about your requests, including service and compliance updates
  • Detect, prevent, and address fraud or misuse
  • Comply with applicable laws and regulatory obligations

How We Use Cookies and Analytics

We use cookies and similar technologies to operate the site, prevent fraud, and measure performance (for example, PostHog). This may include collecting device and browser information, IP address, pages viewed, and interactions with our forms. You can adjust browser settings to manage cookies, but some features may not function without them.

Information Sharing

We share the information you provide with licensed insurance agents, brokers, carrier partners, and compliance vendors so they can help you evaluate and enroll in coverage. We do not sell personal information to third parties for their independent marketing purposes. You can exercise opt-out rights at any time by visiting assurefam.com/donotsell.

Telemarketing and Texting Consent

If you provide your phone number and affirmatively check the call and/or SMS consent boxes, you agree that AssureFam and our licensed partners may contact you at that number. Calls may use an automatic telephone dialing system or prerecorded voice where permitted. Consent is not required to purchase goods or services. For SMS messages, standard message and data rates may apply, message frequency varies, reply STOP to opt out, and reply HELP for help.

Do Not Track and Global Privacy Control

We do not respond to browser Do Not Track signals. However, if you enable an opt-out preference signal such as Global Privacy Control (GPC) in your browser, we treat it as a valid request to opt out of the sale or sharing of personal information.

Your California Privacy Rights

California residents have the right to know/access, delete, and correct personal information; to opt out of the sale or sharing of personal information; to limit the use or disclosure of sensitive personal information; and to non-discrimination for exercising these rights. To exercise your rights, visit assurefam.com/donotsell, email help@assurefam.com, or call (561) 287-0543. We also honor rights requests submitted by authorized agents consistent with California law.

Retention and Security

We retain personal information only as long as necessary to deliver quotes, support your enrollment, satisfy legal and accounting obligations, resolve disputes, and enforce our agreements. We implement administrative, technical, and physical safeguards designed to protect information against unauthorized access, alteration, disclosure, or destruction.

Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children. If we become aware that a child under 13 has provided personal information, we will delete it. Parents or guardians who believe their child has provided information may contact us to request deletion.

Your Choices

You may update your information, withdraw consent, or opt out of communications by following instructions in our messages or by contacting us using the details below. You can also manage cookie preferences through your browser settings.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, contact us: